Modern Electric Fires
Looking for a quick, stress-free way to add comfort and character to your home? Electric fires are the answer. No chimney, no fuel, and no complex installation – just instant heat and realistic flame effects at the touch of a button. With a wide range of designs, from contemporary to traditional, there’s a perfect fit for every room.
Our eco-friendly range includes electric stoves, wall-mounted fireplaces, and complete electric fire suites, all of which are built with the highest standards of energy efficiency. They’re ideal for houses, apartments and even commercial spaces where traditional fireplaces aren’t practical.
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Electric Fireplaces: Style and Convenience
Electric fireplaces are designed to look beautiful and work effortlessly. Brands like British Fires, Planika and Stovax Gazco lead the way with advanced flame technology, customisable ember beds and quiet fans.
They’re also one of the safest types of fire for family homes, including flats. Cool-touch exteriors, automatic shut-off and no real flames mean peace of mind if you have children or pets. Maintenance is minimal – a quick dust or clean now and then is all that’s required.
Most electric fires produce 1–2kW of heat, enough to warm small to medium-sized rooms quickly. Many homeowners use them as secondary heating to avoid running central heating all evening, saving energy and cutting bills. You can also run just the flame effect, making them perfect for ambience even in summer.
Inset Electric Fires
Inset or wall-mounted electric fires are great for creating a modern focal point. Fitting neatly into wall cavities or existing fireplace openings, they save space while delivering striking visuals.
Inset electric fires give you the best of both worlds – the cosy charm of a log burner effect fire, plus adjustable heat and remote control convenience. It’s all the atmosphere you want, with none of the hard work.
Many offer adjustable flame colours and brightness, and some even include crackling sound effects for extra realism. With no chimney or venting needed, they’re ideal for flats or newer homes.
Freestanding Electric Fireplaces
Freestanding electric fires give you flexibility and the ability to elevate your décor in almost any space. Available in traditional log-burner or more modern stoves designs, they can be placed almost anywhere – perfect if you want a flexible heating solution for a living room, bedroom or office.
They’re quick to set up too. Simply position, plug in and enjoy instant warmth.
Electric Fire Suites
Our electric fire and surround sets are a simple way to give any room an instant lift. Each one includes a perfectly matched mantel, hearth, and electric fire – all designed to work beautifully together. No chimney, no gas line, no mess – just plug it in and enjoy a cosy, welcoming space in no time.
Choose from wood-effect surrounds for a classic feel or contemporary minimalist finishes for a modern home. Because no flue or venting is needed, installation is straightforward.
Quick Installation – Electric Fires London & South East
Looking for an electric fire installation in London or the South East? Firefly supplies and installs quality models across Greater London, Kent, Surrey and Sussex.
With no gas or chimney work required, standard electric fire installation is clean and quick. However if you’re upgrading an old fireplace, adding an electric fire suite or inset electric fire, more specialist skill is required – which is where our specialist fireplace installation team come in.
If you are unsure whether or not your electric fire requires installation, please get in touch.
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more electric fire information
Electric fires use a concealed heating element to produce warmth, often supported by a quiet fan to distribute heat evenly.
The flame effect is created with LED lights, holographic displays or rotating mirrors, giving the look of a real fire without producing smoke or heat from the flames themselves.
Electric stoves offer the charm of a traditional wood burner but without the hassle. There’s no need to store logs, sweep chimneys or worry about ventilation. Many models also have highly realistic log beds and adjustable flame brightness, making them a stylish addition even when you don’t need extra heat.
Looking for a similar style but different fuel type? Take a look at our modern gas fires, contemporary log burners, water vapour fires and bioethanol fires.
No, electric stoves do not require a chimney, vent or flue. This is one of their biggest advantages. They work anywhere you have a power socket, making them ideal for apartments or rooms that would never suit a traditional fireplace.
Yes. Almost all the electricity used is converted into heat, and because you can heat just one room rather than your whole home, they’re ideal for zone heating. Many models also have thermostats or timers to stop unnecessary energy use.
Yes, you can run just the flame effect. This is great for summer or when you want a cosy glow without making the room too warm.
It depends how often you use them. As a guide, a 2kW electric fire costs about 50p per hour at average UK electricity rates (25.73p/kWh). If you use it for zone heating rather than running central heating, you could save money overall.
No, but modern technology makes them surprisingly convincing. Some even include crackling sound effects or glowing embers for extra realism.
Yes. Because there’s no real flame, no combustion and no fumes, they’re among the safest types of fire. Built-in safety features like thermal cut-outs and cool-touch panels add further peace of mind.
Yes, most models provide 1-2kW of heat, which is sufficient for small to medium-sized rooms. However, they may not be as effective as central heating for large spaces.
Minimal maintenance is required. Unlike gas stoves or log burners, contemporary electric fires do not need chimney cleaning or fuel replenishment—just occasional dusting and cleaning.
Yes, especially freestanding models. Even many inset fires are relatively easy to relocate compared to gas or wood-burning stoves.
Yes, they’re a popular choice for hotels, restaurants and offices because they’re safe, easy to maintain and don’t need complicated installation.
Looking for a similar style but different fuel type?
Firefly offer a range of contemporary stoves including modern gas fires, log burners, water vapour fires and bioethanol fires.
Most freestanding and inset models are plug-and-play, but if you’re integrating a fire into a custom surround or media wall, it’s worth having it professionally installed.
Firefly install electric stoves and fireplace surrounds across London and the South East, please see our installation page for more information.
